Seiwa market believes that decisions should always be made through reason and with “What is the right thing to do as a human being?” as the basic criteria to achieve compliance with public morals.

The criterion of “What is the right thing to do as a human being?” is based on the fundamental ethical and moral values of the natural goodness of human beings: “Don’t be greedy,” “Do not cheat people,” “Do not lie,” and “Be honest” are teachings we all received from our parents as a child and represent the most basic principles of a human being.

We believe that when making decisions and taking action in daily life, we should resort to the criterion of “What is universally right as a human being” and not the criterion of “What best suits our own convenience.”